Fundraise Well Episode 5: Corporate fundraising tips

Corporations are an important source--though certainly not the largest source!--of charitable dollars in the US. Yet corporations are most likely to seek quid pro quo, or certain benefits, in exchange for giving to your nonprofit organization. [BTW, this is totally fine and above-board! We're not talking bribes or kickbacks or anything. :) ]

When trying your hand at corporate fundraising, remember that

Companies want marketing and visibility. The benefits I mention above typically relate to visibility--ways to show the greater community that they have spread goodwill. 

That's why it's important to

Let them know what's in it for them. Benefits can include event sponsorships, naming a certain program or space at your facility, inviting their employees to volunteer at your site, and more. Through these methods, proactively explain how you will help to raise the awareness and visibility of both their brand and their employees' involvement.

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